Project Description

Food

Feeding the Hungry in Our Community

DULLES SOUTH FOOD PANTRY

In January of 2014, three women in Dulles, VA had a dream to create a local food pantry that could serve the hungry in the Dulles South community of Loudoun County. It was a big dream and a daunting task. Their first order of business was to secure a facility and get the word out into the community to find support and help others.

Deliverables

Lisa Korhnak of Moore Marketing Solutions helped the pantry use utilize social media and her local contacts to generate a large turnout at the initial community meeting. From that meeting, a Steering Committee was formed. Lisa was instrumental in connecting local, like-minded organizations and one of these ended up offering space to house the food pantry (Arcola United Methodist Church).

As the pantry incorporated and became a 501(c)3 organization, Lisa continued to advise in all things marketing. The pantry has made a huge impact on helping the community and has connected to many generous companies and individuals. Our efforts have led to awareness, through networking, marketing strategy, graphic design, and a three-minute video that has been shared during local church sermons, via social media, and during volunteer training. At the pantry’s first annual review with Arcola United Methodist Church, Lisa acted as a mediator and helped cultivate a supportive relationship between the two partners.

To date, the pantry has evolved from no space, no food, and no volunteers to full shelves, plenty of volunteers, and money in the bank. The pantry regularly serves hundreds of school-aged children through their backpack food program and local families.

  • Marketing & Brand Strategy

  • Graphic Design

  • Networking

  • Video Production

Testimonials

“Lisa’s marketing prowess and her wide network of contacts have been instrumental to our success.”

– Robin Kinkead, Vice President, Dulles South Food Pantry

“The Board of Directors is very pleased with how the video turned out and we are using it on our website and with our marketing material.”

– Charlene Jones, President, Dulles South Food Pantry