Cities of the Future

MacGillivray Freeman Films

MacGillivray Freeman Films, the award-winning documentary studio, launched Cities of the Future, narrated by award-winning actor John Krasinski. To maximize visibility and media coverage, they needed a comprehensive PR campaign—including strategy, media assets, outreach, and story placement—to introduce the film to diverse audiences. With a short timeline and high stakes, they turned to Moore Marketing Solutions to plan and execute the full PR campaign.

Deliverables

Moore Marketing Solutions executed a full PR campaign for Cities of the Future, narrated by John Krasinski. We led a discovery meeting to align on brand messaging, target audiences, and media goals, and developed a comprehensive PR timeline to guide outreach efforts. Our team created a complete media toolkit (press release, fact sheet, bios, ANRs, b-roll, and photos) and provided tailored talking points for the film’s spokesperson.

We pitched story ideas to targeted media outlets and special interest groups across print, TV, podcasts, radio, web, and streaming platforms, securing coverage in top-tier outlets, including an exclusive feature in Deadline, as well as numerous earned, organic, and specialty placements. The campaign generated over 140 million impressions and positioned MacGillivray Freeman Films as a leader in STEM and sustainable innovation storytelling. The team was equipped with the assets, messaging, and framework to continue building awareness and momentum for the film.

  • Discovery meeting: brand messaging & audiences

  • PR timeline development

  • Media toolkit: press release, fact sheet, bios, ANRs, b-roll, photos

  • Talking points for spokesperson

  • Media pitching across channels

  • Interview support & coverage monitoring

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