Is it Time to Update Your Website? Use the Swiss Cheese Test

When is it time to update your website? The short answer is now. I know, that may not be what you wanted to hear. But if you’re already thinking about it, then you’ve already come to that conclusion yourself. Now’s the time and here’s why: Do a quick gut check … You’ve looked at your website, and something isn’t right. …

18 Top Tips from the King of Personal Branding

Here’s a fun question: What’s the first thing that comes to mind when you think of Elvis Presley? Perhaps one of his songs, or an image of him, or maybe a catch phrase. Ask enough people that same question and you’ll not only get a quick response — you’ll get a lot of very different answers. The truth is, when …

What is Your Reputation?

It’s a bittersweet moment when you send your child off to college. You pack the car up with their dorm supplies, drop them off and start praying real hard that all goes well. At some point you’ve lectured them how the next few years will determine the trajectory of their life. Maybe they heard you and maybe not — most …

Breaking the Communication Barrier between Departments

Over a recent dinner conversation with a friend, he ‘confessed’ to me that he has a very difficult time communicating with the marketing department. He works with numbers and data that contain valuable information for the marketing department, but when he emails or shows this data to the marketing department, they seem to ignore it or nod politely (I can …

5 Reasons to Update Your Website Now

So, you’re wondering about redesigning your website. Want the quick answer? If you are ‘wondering,’ then you need to do it! Need some reasons why? Here you go: If it’s not device friendly: Which means if a potential client can’t view your website on their phone or tablet, you are losing valuable clients. According to a recent study conducted by …