Is it Time to Update Your Website? Use the Swiss Cheese Test

When is it time to update your website? The short answer is now. I know, that may not be what you wanted to hear. But if you’re already thinking about it, then you’ve already come to that conclusion yourself. Now’s the time and here’s why: Do a quick gut check … You’ve looked at your website, and something isn’t right. …

18 Top Tips from the King of Personal Branding

Here’s a fun question: What’s the first thing that comes to mind when you think of Elvis Presley? Perhaps one of his songs, or an image of him, or maybe a catch phrase. Ask enough people that same question and you’ll not only get a quick response — you’ll get a lot of very different answers. The truth is, when …

What is Your Reputation?

It’s a bittersweet moment when you send your child off to college. You pack the car up with their dorm supplies, drop them off and start praying real hard that all goes well. At some point you’ve lectured them how the next few years will determine the trajectory of their life. Maybe they heard you and maybe not — most …